Privacy policy

Soft Gems Co. respects the privacy of people who visit our website, browse our travel accessories, place orders, or contact our customer service team. We recognize that shopping online involves sharing information, and we aim to handle that information responsibly and transparently.

This Privacy Policy describes how MSI ALLIANCE, LLC, operating https://www.softgemsco.com/, may collect, use, disclose, and protect information relating to visitors and customers.

It applies to information collected through our website and through customer communications connected with our online store.

1. Information We May Collect

The information collected depends on the way you interact with our website and the features available when you visit.

A. Information You Provide

When you place an order, submit a question, or request customer support, we may collect:

  • Your name.

  • Email address.

  • Billing address.

  • Shipping address.

  • Telephone number, if provided or required.

  • Order number and purchase details.

  • Information included in messages sent to us.

  • Photographs or attachments submitted in connection with a product concern.

We use this information to identify orders, communicate with customers, coordinate deliveries, and address requests.

B. Order and Transaction Information

When you purchase luggage straps, plastic travel bottles, travel toiletry bags, or other merchandise offered through our store, we may maintain transaction-related records such as:

  • Items purchased and quantities.

  • Product prices and order totals.

  • Order date and confirmation details.

  • Shipping method and delivery information.

  • Payment status and transaction references.

  • Return, refund, and replacement records.

Payments may be handled by third-party payment providers. We generally rely on those providers to process payment card information and do not intend to store complete card numbers or card security codes on our own systems unless specifically disclosed and handled through an appropriate lawful arrangement.

C. Technical and Usage Information

When you browse the website, certain information may be collected automatically through server logs, cookies, or similar technologies, depending on the tools enabled.

This may include:

  • IP address.

  • Browser type and version.

  • Device and operating system information.

  • General location information derived from technical data.

  • Pages visited and links selected.

  • Date and time of access.

  • Referring website or traffic source.

  • Website performance and interaction information.

This information may help us maintain the website, understand visitor activity, identify technical problems, and protect our online services.

D. Communications and Customer Support Records

If you email us or submit information through a website contact feature, we may retain the contents of your communication and our response.

For example, a request about a luggage strap, a question about the capacity of a travel bottle, or a report of a damaged toiletry bag may be retained so that we can investigate and respond consistently.

2. How We Use Information

We may use collected information for the following purposes:

Order fulfillment: To receive, confirm, prepare, and process purchases.

Payment administration: To coordinate payment authorization, transaction review, and refunds through the applicable payment provider.

Shipping and delivery: To provide carriers or fulfillment providers with the information necessary to deliver the merchandise to the address supplied.

Customer service: To respond to product questions, order inquiries, complaints, delivery concerns, and policy requests.

Returns and refunds: To verify purchases, assess product-condition issues, arrange eligible returns, and process approved refunds.

Website operation: To maintain website functionality, improve navigation, diagnose errors, and support a more reliable shopping experience.

Security and fraud prevention: To identify suspicious activity, protect customer accounts and transactions, and investigate potential misuse.

Business records: To maintain appropriate transaction, accounting, tax, and customer service records.

Legal compliance: To respond to valid legal requests, enforce our agreements, and meet applicable legal obligations.

Optional marketing: If promotional communications are offered and you choose to receive them, we may use your contact details to send store updates, product announcements, or promotional information. Where required, we will provide an unsubscribe method.

Essential order and service messages may still be sent even if you do not subscribe to promotional communications.

3. Cookies and Similar Technologies

Soft Gems Co. may use cookies, pixels, tags, or similar technologies depending on the website configuration and third-party tools enabled.

These technologies may help us:

  • Keep shopping cart contents available.

  • Support checkout and website navigation.

  • Remember selected preferences.

  • Maintain website security.

  • Measure website performance.

  • Understand how visitors use product pages.

  • Evaluate marketing campaigns, if applicable.

Some technologies may be necessary for the website to operate, while others may support optional analytics or advertising functions.

You can manage cookies through your browser settings. Disabling certain cookies may affect shopping cart, checkout, or other website features.

If a cookie preference tool is available on our website, you may use it to manage the choices presented through that tool.

4. When We Share Information

We do not sell personal information in exchange for money as a general business practice. We may share information with third parties when reasonably necessary to operate our store, complete transactions, provide services, or comply with legal requirements.

These parties may include:

Payment Processors

Payment providers may receive transaction and billing details to authorize purchases, process payments, manage refunds, and help identify suspicious transactions.

Shipping and Fulfillment Providers

Carriers and fulfillment partners may receive your name, shipping address, and shipment details so that your order can be prepared and delivered.

Website and Hosting Providers

Website hosting, technical support, and infrastructure providers may process information to maintain website availability, troubleshoot errors, and protect systems.

Analytics and Advertising Providers

If enabled, analytics or advertising providers may receive technical or usage information to measure website traffic, evaluate performance, or assess promotional activity, subject to applicable law and available privacy controls.

Professional Advisers

We may disclose relevant information to attorneys, accountants, auditors, and other professional advisers when reasonably necessary for business, legal, financial, or compliance purposes.

Government and Legal Authorities

Information may be disclosed when required by applicable law, valid legal process, or a lawful governmental request, or when reasonably necessary to protect our rights, customers, or business operations.

5. Data Retention

We retain personal information for as long as reasonably necessary to accomplish the purposes described in this policy.

Order information may need to be retained for customer service, returns, refunds, transaction verification, accounting, tax records, fraud prevention, or legal compliance.

Customer communications may be retained while a matter remains open and for a reasonable period afterward.

When information is no longer reasonably necessary, we may delete, securely dispose of, or de-identify it, subject to applicable legal and operational requirements.

6. Information Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.

Depending on the services and systems in use, safeguards may include restricted access, secure transmission methods, account permissions, and security monitoring.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot promise absolute protection, but we aim to handle information responsibly and respond appropriately to security concerns.

If a qualifying security incident occurs, we will assess our obligations under applicable Florida and federal law, including any applicable notification requirements.

7. Florida Privacy and Data Security

Our business address is in Florida, and our information-handling practices are intended to comply with applicable federal and Florida legal requirements.

Florida law includes requirements concerning the protection of certain personal information and notification following qualifying security breaches. The specific obligations depend on the information involved, the circumstances of the incident, and the applicable statutory provisions.

We will assess the relevant requirements if we become aware of a security incident involving covered information.

8. Your Privacy Choices and Requests

You may contact us with questions or requests concerning personal information associated with your purchases or communications.

Depending on applicable law and the type of information involved, you may request assistance with:

  • Correcting inaccurate contact information.

  • Updating certain customer details.

  • Stopping optional promotional emails.

  • Clarifying how information connected with an order is used.

  • Raising a concern about the handling of personal information.

Some records may need to be retained for transaction administration, accounting, fraud prevention, dispute resolution, or legal compliance.

Please email [email protected] with enough information for us to identify the relevant order or communication. We may take reasonable steps to verify your identity before responding to certain requests.

9. Children's Privacy

Our online store is intended for a general shopping audience and is not designed to knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child under 13 without legally required parental consent, we will take appropriate steps to review and address the information.

A parent or guardian who believes a child has submitted personal information to us may contact [email protected].

10. Third-Party Websites and Services

Our website may contain links to external websites, payment services, shipping platforms, or other third-party resources.

Those services operate independently and may maintain separate privacy policies, security procedures, and data-handling practices. We do not control the privacy practices of websites that we do not operate.

We encourage visitors to review the applicable privacy information before submitting personal information to an external service.

11. Transactional Emails and Marketing Messages

We may send emails relating to order confirmations, payment status, shipping updates, delivery questions, returns, refunds, customer service, and important website notices.

If optional marketing emails are offered, you may unsubscribe through the method included in the message or contact us directly.

Unsubscribing from marketing communications does not necessarily stop essential messages concerning an existing order or service request.

12. Changes to This Policy

We may revise this Privacy Policy as our website, business operations, service providers, or legal requirements change.

The updated policy will be posted on our website with a revised effective date. We encourage customers to review it periodically.

13. Contact Us

For privacy questions, information requests, or concerns about personal information, contact:

MSI ALLIANCE, LLC
Attn: DAVID BARAKA
6910 LEONARDO STREET
CORAL GABLES, FL 33146
United States

Email: [email protected]
Website: https://www.softgemsco.com/

14. Applicable Law

This Privacy Policy is intended to be interpreted in accordance with applicable federal law and the laws of the State of Florida, without limiting privacy rights that may apply under other mandatory laws.